On Guam, I learned of a program that ran for several years. I don't know what they called it, but I'd call it Book Club Plus.
The idea was this: every month, the Guam chapter of the International Reading Association chose a book club book that included a meal of some kind. The meal would not have be a big part of the book, just enough to be noticeable.
The monthly get-together would take place at the Hard Rock Cafe. The kids would not only discuss the book but share a meal—the meal from the book they'd just read, specially prepared by the restaurant.
Linking reading and eating is but one way such a book club could go. The club could vary the Plus part every month. It could be read a book about baseball, then play baseball before discussing. Or read a book about someone who gets sick, then volunteer reading to kids at a hospital before discussing. The possibilities are as vast as book choices themselves.