While the fair use doctrine meant we could legally show a proportionately small number of Superman images inside Boys of Steel: The Creators of Superman, the same does not apply to covers. Therefore, the dilemma: how to show Superman on the cover without showing Superman on the cover?
Here's our solution:

We have not been the only book to face this challenge. Here’s how other Superman-themed titles (both before and since mine) have handled it. (To be clear, using the word “Superman” is permissible. It’s using his trademarked look that isn’t.)
Some reference the familiar ripping-the-shirt-open pose:






it nonetheless clearly takes inspiration from Superman.
I found this image online and originally thought it was cropped,
then was reminded in the comments that this is likely how it
is meant to look.)
Some are confident that all it takes to conjure the thought of Superman is blue tights...
...while some take it a bit further...

Even with a yellow cape, we see Generic Hero but we think Superman:

The following book counts on people (a) knowing who Clark Kent is and (b) associating a man in eyeglasses and a fedora with Clark Kent:



In sum, Superman is so iconic that many of his parts do telegraph the whole:
- a man pulling his shirt opening to reveal an emblem underneath
- a figure flying against a tall building, especially from low angle
- a figure flying period
- a cape (particularly but not exclusively red)
- a muscle-bound male silhouette
- a suited man in glasses and a fedora (sometimes even just glasses)
- red and blue together (if yellow is there, too, it’s unmistakable)
If you know of other covers that belong in this category, please let me know!
5/3/12 addendum:

3 comments:
fascinating -- good research! Glad to be in the company of Tom De Haven's 2 wonderful books ('It's Superman,' and 'Our Hero...'). Thanks for compiling this --
Nancy Schoenberger, co-author of 'Hollywood Kryptonite'
Great post; I'd tend to think that's exactly how the cover for 'The Superlative Man' is supposed to look, though.
Dave - hmmm. That might be. But then I also feel I saw an "uncropped" cover online at some point...
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