Here is a clever public service announcement that appears in the 4/16/10 issue of Entertainment Weekly:
It makes a compelling argument.
Most gutsy thing about it
It's laid out "old school magazine" style—just blocks of text with virtually no design. No callout boxes, no art, barely any color. This sends a message that magazines don't have to look like websites to survive.
Most troubling thing about it
Aren't the people who need to read it not going to see it because they're not reading magazines anymore?
And is it supporting or undermining the cause to post it online?