Vanished: True Stories of the Missing appeared in its first Scholastic Book Club catalog.
Okay, listed second, but still:
First page! Top row!
(And for the accuracy-conscious: three of the seven people profiled in the book actually were found.)
Those of you not in elementary school can order the $4.95 book by calling Scholastic at 800-724-6527, pushing prompt 3, then prompt 1.